Museum TV
The first television channel in the world fully dedicated to art.
On MUSEUM, you will see art, nothing but art and all of the arts, thanks to programming based on four content areas, corresponding to four major themes:
FINE ARTS
(Classical, modern, contemporary art, and more), because daily viewing of documentaries on masters who have marked the History of Art is good for the soul and the mind.
POP ART
(Street art, performances, body art, and more), because new forms of art, and their invigorating and even irreverent nature, are attracting new visitors who rarely ventured into our wonderful museums in the past.
IMAGES
(Photography, video art, and more), because, in our world of Instagram and YouTube, all French viewers have become potential artists but could nonetheless learn from masters in the field.
ARCHI & DESIGN
Because, even if, to quote Richard Serra on the difference between art and architecture, “Art serves no purpose,” we have decided that architects and designers have a rightful place on Museum.
1.5M TELEVISION VIEWERS MONTHLY
STRONG AFFINITY AMONG THE 50+ AGE SEGMENT (IND.202)
Source: Médiamat’Thématik V39/Overall audience/Base cover 4+
Profile by age base 4+, by category base 15+/Affinity and gender base 15+